Why the stigma?

Many people shudder at the thought of having to implement sleep training. Why?

Does the thought of their baby crying make them feel like bad parents?
Do they already feel like bad parents because their baby isn't sleeping?
Would their family/friends criticize them if they knew they were considering it?

There are various sleep training methods available to parents, but what you need to know is that they all involve some degree of crying. Why? Because your baby will object to the new routine you are implementing and the only way he'll be able to communicate his objection is through crying.

Baby Love takes a holistic approach towards parenting. We need to assess every piece of the puzzle and rectify where necessary, before sleep training can be implemented. Remember, sleep training is just one piece of the puzzle.


If sleep training is implemented on a healthy baby, in a loving, caring environment, overseen by the parents who are following a structured program where they have cross referenced the crying check list, they will not harm their baby. It is better to have your baby cry on a program in a loving environment, than to not address the sleepless nights which could eventually result in baby bashing and/or divorce!

Is this you?

If you are investigating sleep training it probably means you're not sleeping, and this could mean any of the following:

You regret having had a baby
You cry at the drop of a hat
Your sex life is non existent
You feel useless and a bad mom
You have headaches due to lack of sleep
You love your baby but you don't like him
You are constantly fighting with your partner
You feel completely overwhelmed and helpless
You feel like your life as you once knew it is over
You've toyed with the idea of drugging your baby
You are unable to make the simplest of decisions
You are on medication for depression due to lack of sleep
Your head is thick like cotton wool and you can't think clearly
You have no energy and drag yourself out of bed every morning
You just want to curl up in a corner, hide your head and be left alone
You wish for your 'old' life back - the one when you weren't a mother
The thought of giving your baby away to any willing taker is appealing
You resent your baby because it is because of him that you aren't sleeping
You don't want to spend any time with him because he is constantly crying because he is so tired
There are times when you could physically harm your baby and therefore don't trust yourself around him
You feel guilty because you have these thoughts but you daren't tell anyone

Is this you? Can you relate to any or all of the above? Yes? It's OKAY! It doesn't mean you are a bad parent. All the Baby Love Agents have personally experienced all or some of the above feelings.

Remember, a baby who doesn't sleep enough during the day and at night, is an unhappy baby who may not feed properly and not meet his milestones. An unhappy baby means an unhappy family. By attending a Baby Love workshop or private session, your Baby Love Agent will show you how to put your baby on an age-appropriate routine and sleeping pattern. Your Baby Love Agent is there to guide you and support you for the duration of the program so you are not alone on this journey.

The success of your baby's night, and ultimately your night, is dependant on the success of your baby's daytime routine

Being a parent is not about sleepless nights, frustration and tears. Parenting must be a joyful and fulfilling experience and because Baby Love is Designed For Happy Families, allow us to guide you towards that happiness.